I have a bit of a thing for train journeys. Back in 2006 I travelled from Moscow to Vladivostok on the Trans-Siberian railway. The journey takes around a week if you do it non-stop, but I spent about a month covering the 10,000-or-so kilometres. Although the romance of the rails might be all but dead in the UK, it certainly lives on in Russia.
It was one of the best journeys I can imagine. I shared a compartment (and vodka) with a bunch of Russian wrestlers, made friends with a cider-drinking man called Vladimir who helped me buy a new camera, then discovered the greatest lake in the world before arriving in Vladivostok, a wonderful city perched on the edge of the Pacific.
However, despite having some amazing stuff to see, the Russian government seems to have next to no interest in promoting the country as a tourist destination. The visa application alone is enough to put most people off, so it’s good that Google Russia has stepped up with its amazing online tour of the railway.
What they basically seem to have done is to stick a camera out the window for the entire journey, chopped the film down into manageable chunks, then wired the whole thing up to a map with highlights marked. It means you can jump between points on the journey, get additional information, and generally experience the bits of the trip you’re most interested in, from your desktop.
Now this is never going to be as good as doing it for real (trust me on this one), but the lack of flashy graphics and tourist board-supplied hype does make it a great way to get a taste for one of the greatest train journeys in the world. Go take a look for yourself.
(There are also a bunch of photos from my trip on Flickr, but be warned – I never got round to typing in descriptions of each photo!)
I have a confession to make: I think Twitter is utterly fantastic. Sure, it can be a bit distracting at times, but that’s nothing self-discipline (and leaving the iPhone at home) won’t solve.
It seems not everyone agrees with me. Rather like Marmite or Manchester United, Twitter’s one of those things people love or hate. They get it or they don’t.
Well, in an effort to introduce you to the world of Twitter (and convert any sceptics out there), here are six reasons I think it’s great. It’s not just people saying what they had for lunch, you know.
- It’s a great source of information. People on Twitter are a friendly bunch all-round really. There’s always someone who’ll answer your questions, whether you want help buying a laptop, or advice on the best place to go for lunch.
- There’s interesting stuff to read. Where I used to turn first to Google Reader for my fix of interesting articles, I can now be pretty sure of finding handpicked gems in the stream of tweets from people I follow.
- It gives me an outlet when I’m working by myself. Working from home gets a bit lonely sometimes, but at least I can partake in some online banter with fellow tweeters if things get too boring. Think of it as an online watercooler.
- It’s good for networking. For me, LinkedIn seems too formal and Facebook is too much about people I already know. But with Twitter it’s easy to find people working in my profession, so I can share ideas, offer (and receive) advice – and maybe even pick up the odd client.
- You hear about news first on Twitter. All the major news outlets use Twitter now (here’s The Guardian and BBC News), but you’re more likely to pick up on breaking news as it spreads like wildfire through the system. The Hudson River plane crash is a great example.
- Occasionally you get free stuff. If it’s material gains you want, plenty of companies run promotions and giveaways on Twitter. I’ve blagged a free case of beer and a CD so far. It’s not quite the conveyor belt from The Generation Game, but there are opportunities out there.
I could go on, but if you’ve not been convinced by those points, there’s no hope for you anyway. Don’t use Twitter? Go on, sign up and give it a go. You can follow me for a start.
No matter whether you’re a professional web copywriter (like me) or a professional something-else (maybe that’s you), we all have to edit our own work from time-to-time.
We do it when we read through an email before sending it, when we put the finishing touches to a new business proposal or when we dash off a press release. (You probably don’t do it when writing the weekly shopping list, but that’s ok.)
Editing isn’t easy
It’s not easy to edit your own text. Because you wrote it, you’re less likely to spot mistakes. Trust me – I once wrote a blog post promoting an event which got a the date of the event totally wrong. I wrote “14 November” instead of “14 January”. And I didn’t realise until a reader pointed it out.
That happened because I was in a rush. I wanted to get the information out there as soon as possible. Want to avoid this sort of embarrassing mistake? I’ve put together a few tips for you:
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