Stumbled across a gem of an advertising-related site today: adverbox, which showcases some of the most original pieces of advertising from around the world.
It seems like the role of traditional advertising and big-budget campaigns is evolving pretty rapidly at the moment, but that doesn’t detract from the fact that some of the stuff on this website is fantastically original and brilliantly executed.
I particularly like the WWF alarm clock and these rather arresting Amnesty International posters. Which are your favourites?
I think this sign in Reading station says more about British trains than the author intended.
This must be one of the few places in the world where rail services get altered “due to engineering works not taking place”.
I’m sure they could have phrased it better. “Engineering works cancelled – services running as normal” would probably have covered it.
If anyone’s landed a difficult marketing job, it’s got to be whoever’s in charge of encouraging people to use Slough’s buses more. Buses aren’t sexy at the best of times – put one in Slough and you have a real challenge.
This copy on the back of a spanking new bus there caught my eye. The “warp drive (OK, not warp drive)” line’s a refreshing bit of honesty, but then they went and spoilt it all by claiming it’s “a cool way to go to work”.
Copywriting rule #1: if you have to point out the fact that something’s cool, it very definitely isn’t.
Still, eight out of ten for effort. Like I said, it’s a tough job.