The new marketing buzzword
Online marketing is a buzzword-heavy industry, so when someone coined the phrase ‘content marketing’, it was obviously going to stick.
But content marketing has been around for a long time. I know, because I’ve been doing it for years.
Increase your reach
Content marketing is creating and publishing content — which could be articles, videos, blog posts, fact sheets, online tools and more — that your target audience will find interesting.
It enhances your reputation and spreads awareness of your business as people share and publicise it.
Content marketing is an opportunity to get good PR and create a buzz on social channels like Twitter. Over the longer term, it’ll increase your customer base and help expand your business.
My content marketing services
I’ve written guides and articles packed with advice for small businesses. I write a lot about technology, and have created white papers on subjects like cloud computing and web hosting.
So, if you need assistance creating a content marketing strategy or a writer who can understand what sort of things might grab a big audience online, let’s talk.